Audi History - Audi AG is
an automobile manufacturer from Germany that sold variety and diverse of price
and level for the upper middle class. The company is owned fully by Volkswagen
group (99, 5%) since 1966.
The company
based in Ingolstadt, Bavaria, Germany. The company’s name, Audi, came from the
founder’s name, August Horch, which mean is “listen” and if it is translated
into Latin will become Audi. The Audi’s
motto is Vorsprung durch Technik which mean “the excellence trough technology”
The History
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| Audi History - Horch Type A |
In 14th
November 1899, August Horch (1868-1951) established a company named A. Horch
& Cie in Ehrenfeld’s district, Cologne. Several years later, Horch
established the second company named Horch Automobil-Werke GmbH by 1909. The first
Horch’s car is Horch Type A 10 22 hp Sport Phaeton Forceful, which is produced
by 1910 in Zwickau.
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| Audi History - Audi Type B |
After years,
again Horch established a new company in Zwickau with the same name, Horch. The
Germany Supreme Court (Reichsgericht) forbade Horch using Family’s name for the
trade mark. So, he tried to think and had meeting with his business friends,
Paul and Franz Fikentscher. They discussed about the new name that would be use
for the new company’s trade mark. He got inspired from Franz’s child who tried
to learn Latin. The child tried to say something that he couldn’t till he said
to his father “dad, – audiatur et altera pars… isn’t it will be better called
audi than Horch? (Horch!! In Germany means “listen”, and in Latin is “Audi”).
Soon the idea was accepted enthusiastically by all people there. And the firstAudi’s car is Audi type B, 10/28PS, launched in 1910.
August
Horch left the company by 1920 because of the appointment became Minister of
Transportation, but still exists in the company as board of trustees. By 1921,
Audi became the first German Automotive company which launched the car left
steering version.
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