 |
| Lexus History - Lexus Logo |
Lexus History - Lexus initially
started as a luxury subsidiary of the Toyota motor company in 1989 the Toyota
chairman, Eiji Toyoda started the brand with the ethos “Can we create a luxury
vehicle to challenge the world’s best?”
The
flagship project was called F1 simply because the company wanted to create a
flagship car that was a number one seller. In 1989 Lexus released their
first vehicle, the LS 400 which received instant critical acclaim. This was due
to the fact that the company carried out extensive consumer research and took
inspiration from what they found to create the ideal luxury sedan.
The
LS 400 garnered positive reviews due to its aerodynamic form, fuel efficiency
and quality interior, it also put Lexus on the map as a serious contender in
the luxury car market. In 1991 the company was awarded top place on
J.D. Power and Associates list of high quality vehicles, Lexus also topped the
customer satisfaction poll. Then during 1993 the company launched the
brand new GS line and a second generation of LS 400 was released the following
year, again to critical acclaim.
 |
| Lexus History - LS 400 |
Currently
Lexus are focusing on developing and improving hybrid vehicles such as the
inclusion of LED headlamps in the LS 600h; this was the first production car to
feature this technology. The company has also been constantly improving the
safety and security features of its vehicles through the inclusion of cutting
edge technology like lane keep assist, facial recognition monitoring that
checks driver attentiveness and rear pre-collision whiplash
protection. The Lexus CT 200h is set to be released this year and features
an electric drive motor and a total system horsepower of 134hp.
0 comments:
Post a Comment